Executive Summary
Dennis,
Here's an update on the marketing automation platform we're building for Galt Ocean Realty. In one week, we've gone from zero to a working system that generates professional marketing content and competitive market intelligence — all from your existing MLS data.
What's working today: We can take any GOR listing from Matrix, and in under 60 seconds, automatically generate a branded PDF flyer, email campaign, Instagram/Facebook/LinkedIn/X posts, a listing description, and a standalone landing page — complete with photos. We've also built a competitive intelligence engine that analyzes your entire market area.
What We Built This Week
Automated Marketing Content — 7 Types per Listing
PDF Flyer
GOR logo, hero photo, specs, QR code
Email Campaign
Subject, preheader, formatted HTML
Instagram Post
Long-form caption with hashtags
Facebook Post
Algorithm-optimized copy
LinkedIn Post
Professional investor tone
X (Twitter) Post
Character-optimized with key details
Listing Description
Professional MLS-quality copy
We've run 11 listings through the full pipeline with photos as a proof of concept. Total cost: $0.60 (about 5 cents per listing). Ready to scale to all 45 active listings on demand.
Competitive Intelligence Engine
We built a market analysis system that processes area-wide MLS data. No AI costs — it's pure data analysis from your Matrix exports.
Market Intelligence Snapshot
673
Active Listings
391
Sold (12 Months)
45
GOR Active Listings
6.7%
GOR Market Share
22.2
Months Supply (Galt Mile)
$440/sf
Median $/SF (Galt Mile)
Key Market Areas
| Area | Active | Sold | Median Price | $/SF | Median ADOM | Mo Supply | Conditions |
|---|---|---|---|---|---|---|---|
| Galt Ocean Mile (3150) | 244 | 132 | $542,000 | $440 | 92 | 22.2 | Buyer's Market |
| Sea Ranch / LBTS (3130) | 59 | 32 | $650,000 | $499 | 88 | 22.1 | Buyer's Market |
| Coral Ridge (3160) | 70 | 24 | $527,500 | $494 | 134 | 35.0 | Buyer's Market |
| NE FTL / Bay Colony (3240) | 87 | 49 | $415,000 | $345 | 94 | 21.3 | Buyer's Market |
| NE FTL / Imperial Point (3350) | 81 | 80 | $239,000 | $274 | 70 | 12.1 | Buyer's Market |
| LBTS South (3140) | 25 | 18 | $1,649,000 | $768 | 87 | 16.7 | Buyer's Market |
Market Takeaway: The entire Fort Lauderdale beach market is firmly in buyer's territory at 20.6 months of supply. The Galt Ocean Mile core (area 3150) has 22.2 months of inventory — nearly 4x what a balanced market looks like. This is critical context for pricing strategy.
GOR Portfolio Pricing Position
We compared 32 of your active listings within the beach market search area against comparable sold properties.
Above Market
Priced higher than comparable recent sales — may need adjustment in a buyer's market
At Market
Priced in line with comparable sales — well positioned
Below Market
Priced below comps — potential value opportunities or quick-sale strategy
No Comps
Unique property, insufficient comparable data
Attention Items
High Days on Market — 7 listings over 184 days
4100 Galt Ocean Dr #1111 412 days
3209 NE 36th St #8D 395 days
3100 N Ocean Blvd #1202 376 days
2841 N Ocean Blvd #2008 363 days
2230 NE 56th Pl #208 268 days
3430 Galt Ocean Dr #1011 256 days
6307 Bay Club Dr #2 231 days
3100 N Ocean Blvd (8 units) — Significant Pricing Premium
All 8 units are priced significantly above comparable sales (22% to 117% premium). With a median area $/SF of $440, these units are listed at $863–$1,294/SF. In a buyer's market with 22 months of supply, this pricing gap is worth reviewing.
Marketing Content Samples
Below are samples of AI-generated content for two of your listings. Every listing gets all 7 content types automatically.
3430 Galt Ocean Dr #1011, The Commodore
Listing Description
Oceanfront living meets designer finishes in this completely transformed 1,796-square-foot residence at The Commodore on coveted Galt Ocean Mile. This south-facing two-bedroom, two-bath condo underwent a full renovation with custom details throughout — from the expansive 24"x48" porcelain tile flooring to the motorized shades on high-impact windows that frame unobstructed Atlantic views.
The gourmet kitchen features top-tier appliances and custom cabinetry, while both spa-inspired bathrooms showcase floating vanities and premium tile showers. Generously proportioned walk-in closets with built-in shelving systems provide abundant storage, complemented by in-unit full-size laundry.
Instagram Post
Looking for a completely renovated oceanfront condo on the Galt Ocean Mile that's truly move-in ready?
This stunning 2-bedroom, 2-bath residence at 3430 Galt Ocean Dr doesn't just offer ocean views — it puts you directly on the water with 1,796 square feet of meticulously designed living space.
Read more
Every detail has been thoughtfully updated. Custom kitchen with top-of-the-line appliances. Designer bathrooms featuring floating vanities and custom showers. Expansive 24"x48" porcelain tile flooring flows throughout. Motorized shades on high-impact windows frame unobstructed Atlantic views.Walk-in closets with built-in shelving, full-size in-unit laundry, and resort-style amenities including a heated pool and 24-hour doorman complete this exceptional residence.
Offered at $799,000.
#GaltOceanMile #FortLauderdale #OceanfrontCondo #LuxuryLiving #SouthFloridaRealEstate #GaltOceanRealty #JustListed #BeachfrontLiving #OceanViews #FLRealEstate
Email Campaign
Subject: Oceanfront 2BR at The Commodore — Fully RenovatedPreheader: 1,796 sq ft of coastal elegance on Galt Ocean Mile | $799,000
A meticulously renovated 2-bedroom oceanfront condo just hit the market at The Commodore on Galt Ocean Mile.
Highlights: 2 bed / 2 bath | 1,796 SF | Complete luxury renovation | Custom kitchen | High impact windows with motorized shades | Heated pool, doorman, secure building
201 N Riverside Dr #802, Pompano Beach
Listing Description
Penthouse Corner on the Intracoastal with 850 Square Feet of Private Terrace. This 2-bedroom, 2-bathroom corner penthouse at 201 N Riverside Dr commands sweeping Intracoastal views from 2,400 square feet of living space plus an extraordinary 850-square-foot open-air terrace — a true rarity in Pompano Beach. The recently completed renovation showcases 3'x6' marble-vein porcelain tile throughout, custom cabinetry with pull-out organizers, quartz countertops, and Bosch black stainless steel appliances including a double oven and French door refrigerator.
How It Works
- Export from Matrix — Run a Cloud CMA export for GOR's active listings (takes ~2 minutes). This grabs all listing data plus every photo.
- Run the pipeline — One command processes everything. AI generates all 7 content types per listing, photos are embedded in flyers and landing pages.
- Review and distribute — PDF flyers are print-ready, emails are HTML-formatted, social posts have platform-specific hashtags and CTAs.
Cost: About $0.05 per listing for all 7 content types. Running all 11 of your active sales listings cost $0.60 total. The competitive intelligence report is free (no AI needed — pure data analysis).
What's Next
- Spark API Access — We've registered for BeachesMLS's Spark API developer account. Once approved (~3 business days), this will automate the data pull entirely — no manual Matrix exports needed. Cost: $50/month.
- Email Distribution — Ready to wire up SendGrid for automated email campaigns to your contact list.
- Social Media Posting — Can connect to Facebook/Instagram for direct posting from the platform.
- Expanded Intel — Price reduction tracking, expired listing analysis, agent performance metrics, and automated weekly market reports.
Full Report
View Full Market Intelligence Report
The full report includes comparable sales breakdowns for every GOR listing, area-by-area market analysis, and pricing position details.